About Z-Choice International, LLC

Experience You Can Count On

At Z-Choice International LLC, we provide global business service that includes a comprehensive consultation to help provide consumer and market insights, identify gaps and  opportunities. We also offer various business connections and know-how's that will help you get there quickly and  smoothly. That’s how we ensure your success.

Our mission is to help companies make meaningful global businesses by connecting small and medium size companies in the U.S. and China through offering strategic planning, consumer/market insights, and first-hand experience on product innovation, business development, brand-positioning/marketing, supply chain, distribution and sales.

We have decades of corporate executive experience with Fortune 500 companies in consumer packaged goods, especially food, beverages, health and nutrition, in both U.S. and China markets.

We have recently formed FIEAC (North American Food Innovation Executive Council) with selective industry innovation leaders to help advise Chinese food companies on innovations and strategies. We have also partnered with to help expand FIEAC and other US brands' markets in China.  Vice versa, we are bringing Chinese food executives to the U.S. to explore innovation as well.

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Z-Choice International is your choice for growing your U.S.-China business. We have built our reputation as a trustworthy business partner with strong integrity. 

To explore businesses in the U.S. & China, contact us at 

For more info about our FIEAC (North American Food Innovation Executive Council), click here:

About our council

Managing Partners

Ms. Suzy Zeng

Ms. Suzy Zeng

Ms. Suzy Zeng has worked for several Fortune 500 companies including Kraft, PepsiCo, General Mills, and Dean Foods for over 20 years, and for the past 10 years as an executive in Fortune 500 companies, including Vice President of business development and innovation for The Whitewave Foods/Danone Company.  

Ms. Zeng has broad and diverse leadership experience encompassing innovation, business development, executive board management, joint-venture formation, and U.S.-Asia importing and exporting business. She led the innovation and product launches of numerous products in various food categories across retail, as well as food services and eCommerce across various categories. Most recently, she established new businesses through exporting 50+ products to key markets in Asia. She also enabled the formation of a China joint-venture with Mengniu.

Ms. Zeng is currently the President of Z-Choice International, dedicated to identifying and matching supply and demand for U.S. and Chinese small and medium sized companies seeking growth opportunities. She is the founder of  the FIEAC North American Food & Health Innovation Executive Advisory Council. She is also an Executive in Residence at Daniels College of Business at the University of Denver. 

Ms. Zeng graduated from the University of Minnesota Twin-Cities with a Master Degree in Food Science and Nutrition, and completed the Executive Business Innovation Program at IMD Business School in Switzerland. She holds several U.S. patents and serves on the advisory boards of Global Chamber Denver and Chinese American Exchange Center. 

Dr. Weizhi Chen, PhD, MBA

Dr. Weizhi Chen, PhD, MBA

Dr. Weizhi Chen is an inspiring innovation executive known in the food industry for his expertise in creating consumer-winning products from idea to market. He possesses extensive innovation experience across retail, private label, and food service businesses, spanning various categories such as dairy, plant-based protein, coffee products, bakery, beverages, refrigerated and frozen, snacks and weight management foods. 

He has been a senior corporate executive leading cross-functional innovation teams for industry-leading companies in the U.S. for the past 15 years, including Kraft Foods, PepsiCo, Barilla, Dean Foods, WhiteWave Foods and MorningStar. Most recently, he served as Senior Vice President & Chief Technical Officer at the Whitewave Foods/Danone company leading domestic and international innovation teams, managing R&D, Operations, Supply Chain, Procurement, and Quality Assurance for company’s Asia business, and Consumer Sciences, Applied Technologies, and New Category Innovation for the US business.

Dr. Chen is the Founder & President CEO of Food Innovation Design, LLC dedicated to creating innovative foods and beverages for health and wellness. He is also an Executive in Residence and Adjunct Professor at Daniels College of Business at University of Denver, teaching idea to market innovation and entrepreneurship. He has received advanced education in both technical and business fields, with a Ph.D. in Food Science from Kansas State University and an MBA in Marketing and General Management from Northwestern University. He holds several U.S. patents and has been invited to speak at global innovation conferences.